About Us. Premium online fitness classes & stories that move you.

Movement by NM is a subscription-based online fitness platform where members can stream premium classes and programs led by elite teachers, as well as inspiring stories and documentaries. Founded in 2020 by mother-daughter duo Gabriela Schonbach and Amanda June Giannakos, we produce instructional classes, programs and content that explores the intersection of art, fitness, and everyday life. Available anytime, from anywhere on the channel and apps, subscriptions are $15/monthly or $99/annually.

Glad you asked. A bit of history: we are an independent Canadian company led by mother-daughter duo Gabriela Schonbach and Amanda June Giannakos. Gabriela has been producing health and wellness TV programs for decades and as her first job out of high school, Amanda helped respond to fan mail for her most successful program Namaste Yoga. After reading all the letters, Amanda decided to give it a try, fell in love with yoga, and became a teacher herself. The rest is history. We slowly evolved beyond yoga classes and relaunched as “NM” in 2020. Our subscription fitness app and magazine are all about getting you moving. Hence, Movement by NM. Now you know the story — you’re officially an NM insider!

We’re here to get you moving. To be the happiest, healthiest, most confident version of yourself, you have to move. It’s as simple as that. It’s easy to get caught up in the chore of fitness, so we offer a new perspective. If you are afraid of starting, we’ll give you your first step. If you aren’t sure what it even means to be “fit,” we celebrate a picture of health that is not one-size-fits-all. The NM promise is threefold: to help you discover the joy in movement, to transform how you move through your life, and to get you feeling more confident in your body (guaranteed).

We all have those pesky insecurities. The ones that rear their head in the change room. That tell us we aren’t strong enough to walk into the weight room, fit enough to go for a run, or flexible enough to take a yoga class. We’re here to help you access a new voice that reminds you that an afternoon walk counts as exercise, challenges you to push yourself but also reminds you to rest, and encourages you to try new things with the wide-eyed curiosity you had as a child. How? By committing to a movement practice that restores us, challenges us, and makes us feel better in our bodies. Whether you’re just starting out or a seasoned mover, we want you to feel confident in your body and in your practice. Wherever you are today is the perfect place to start from.