NM is a Canadian-owned company led by mother-daughter duo Gabriela Schonbach and Amanda June Giannakos. We got our start over 20 years ago as an instructional yoga television series and in 2020 relaunched as NM. We produce online instructional fitness classes and programs available on our subscription-based fitness channel, Movement by NM. It’s our vision to create an accessible, inclusive, and positive workout experience for everybody through our growing library of timeless classes and programs, each resembling a personal training session led by elite trainers. And inspire you to move through stories found on the channel, in our newsletter, The Friday Letter, and our online and editorial print magazine.
What We’re All About
We believe that movement is essential for everyone and that healthy lives are expressed in many different ways. It doesn’t matter where you are starting from, fitness should be accessible, inclusive, and never discouraging. We believe that movement is not always comfortable, but it is essential. We believe in using our experience as storytellers to amplify voices and share perspectives not traditionally represented in fitness — to present fitness in a new light. We’re here to help you access freedom in fitness from moving in ways that feel good and letting go of the pressures that are too often present in fitness. Move with us… and have fun along the way.
A Modern Approach to Fitness
We work to help people access the freedom that comes from fitness. We recognize that fitness is about more than aesthetic results. It’s about moving in ways that make you feel good (hello endorphins!). This is why we body challenges the norms of what fitness culture has looked like for generations by creating a place for everybody, no matter where you are starting from. For those who are caught up in the chore of fitness, we offer a new perspective. For those who are caught up in the fear of starting, we offer the first step. For those who have an idea of what being fit looks like, we offer a picture of health that is not one-size-fits-all. And a place to start.
“Movement by NM is the culmination of my many years exploring movement practices, sports, and creative outlets. I am passionate about giving people an accessible, friendly, and inspiring place to connect with others and find freedom through movement” — Amanda June Giannakos, Managing Director